Technology for e-commerce businesses
E-commerce looks like a website problem and is usually an operations problem. A customer experiences a late delivery or an out-of-stock order as a broken website, when in reality the catalogue, the stock and the delivery process are not connected to each other.
- Catalogues and stock that stay accurate
- Orders connected to fulfilment, not handled separately
- Delivery expectations that match reality
- Customer communication that reduces support load
Where e-commerce businesses lose margin and trust
Stock does not match the site
An order is accepted for something that is not available, and the customer has to be told.
Orders are processed by hand
Orders are copied from the site into spreadsheets or messages, and mistakes follow.
Delivery promises are optimistic
Costs and times are stated before fulfilment has confirmed they are achievable.
Support is overwhelmed
Most queries are about order status, which the customer should be able to see.
There is no funnel data
Drop-off is invisible, so the same fixable problem persists for years.
Returns are not tracked
Return reasons are never analysed, so product problems continue.
An order, from click to delivery
Product found
Search and filtering that reflects how customers actually shop.
Order placed
A short checkout with local payment options and honest delivery information.
Stock updated
The order is reserved against real stock rather than assumed.
Fulfilment
The order flows to picking, packing and dispatch with the details already attached.
Delivery
Tracking and communication sent without a person chasing each order.
Review and returns
Outcome recorded so product and service issues become visible.
Software and a website that stay connected
A storefront built to convert
Clear product pages, fast mobile checkout and honest delivery terms.
Stock accuracy
Availability that reflects reality, so orders are only accepted for what you can supply.
Order automation
Orders flow into fulfilment automatically rather than being retyped.
Delivery communication
Customers receive delivery updates automatically, which reduces support load.
Customer messaging
Consistent confirmation, dispatch and delivery messages.
Funnel reporting
Where customers drop off, so it can actually be addressed.
What technology will and will not fix
A better website will not compensate for products that arrive late or stock that is wrong. The website and the operation have to be connected, or the customer experiences every operational failure as a website failure.
- Better conversion will not fix unreliable delivery
- Marketing will not fix products that disappoint
- A faster site will not fix stock that is wrong
- Connecting the site to fulfilment fixes all three complaints
Common questions
Can you connect to our existing store?
Do you handle marketing?
What payment methods can we offer?
What is costing you orders?
Tell us where customers drop off and where fulfilment goes wrong. We will tell you whether the fix is the storefront, the operations, or the connection between them.
Related pages
E-commerce Websites
Storefronts built to convert.
ExploreWorkflow Automation
Connecting orders to fulfilment.
ExploreWebsite Development
The full website service.
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Another industry we serve.
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The industries Adeptike.com serves.
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