Technology for automotive dealers and workshops
An automotive business has two different customers: someone buying a vehicle, and someone whose vehicle needs attention. Both arrive as enquiries, and both are lost the same way, through slow response and forgotten follow-up.
- Vehicle and service enquiries captured and owned
- Service bookings that capture the vehicle and the work needed
- Job records and service history per vehicle
- Websites that separate sales from service
Where automotive businesses lose work
Test drive enquiries are not followed up
A buyer expresses interest, goes away to think, and is not contacted again.
Sales and service enquiries are muddled
A workshop customer is sent down a sales path, or the reverse, and leaves.
Service bookings lack detail
Without the vehicle and the fault, every booking needs a phone call to clarify.
Service history is not retained
The same fault recurs because nobody recorded the previous diagnosis.
Enquiries arrive in an inbox
Nobody owns them, so they are handled inconsistently.
No view of either pipeline
Neither sales nor service can be forecast because neither is visible.
Two processes, both tracked
Enquiry captured
Sales or service, captured with the vehicle and the requirement.
Routed correctly
Sales enquiries and service bookings go to the right team with the right information.
Scheduled
Test drives and service appointments booked against real availability.
Work or viewing completed
The viewing or repair completed, with the vehicle and outcome recorded.
Follow-up
Buyers are followed up while deciding; service customers are reminded when due.
History retained
The vehicle record accumulates its full service and ownership history.
Software and a website for both sides
Vehicle listings
Current listings with photographs, easy for staff to update.
Service booking
Booking forms that capture the vehicle, the work needed and a preferred date.
Lead management
Enquiries owned and followed up rather than left in an inbox.
Job records
Service and repair work recorded per vehicle with parts and findings.
Reminders
Service due reminders and buyer follow-up generated automatically.
Reporting
Sales pipeline and workshop throughput visible separately.
Common questions
Can one system handle sales and service?
Can we track service history per vehicle?
Do we need a new website?
Tell us where your automotive business loses customers
Describe how vehicle and service enquiries are handled today. We will tell you where the gap is and what would close it.
Related pages
Automotive Websites
Listings and service bookings.
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