Automotive websites for dealers and workshops
An automotive website has to serve two different visitors: someone looking at vehicles, and someone who needs their vehicle serviced or repaired. Treating them the same is why most automotive sites convert poorly at both.
- Vehicle listings that stay current and accurate
- Service booking that captures the vehicle and the work needed
- Enquiry capture separated for sales and service
- Connected to your follow-up process
What an automotive site needs
Vehicle listings
Make, model, year, mileage, price and photographs, easy for staff to update.
Service booking
A form that captures the vehicle, the service needed and the preferred date.
Vehicle search
Filtering that reflects how customers actually shop for vehicles.
Test drive requests
Booked appointments with the specific vehicle attached.
Clear contact routes
Different paths for sales, service and parts enquiries.
Mobile-first
Because people browse vehicles on their phones.
Why automotive sites leak enquiries
Listings are out of date
A sold vehicle still advertised costs the dealership credibility and wastes the buyer’s time.
Sales and service are mixed
A service customer is funnelled into a sales form, and leaves.
Service booking is vague
Without the vehicle details, every booking needs a phone call to clarify.
Enquiries go nowhere
Forms arrive in an inbox nobody owns.
Common questions
Can we manage both sales and service on one site?
Can bookings go straight into a calendar?
Can listings be updated by our staff?
Show us how you handle vehicle and service enquiries
Tell us where the two types of enquiry currently go. We will tell you what the site should do differently.
Related pages
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The full website development service.
ExploreAutomotive industry
Software for dealers and workshops.
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Following up vehicle and service enquiries.
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Listings and viewing enquiries.
ExploreE-commerce Websites
For selling online.
ExploreAll Solutions
Seven solution areas from Adeptike.com.
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